'Media in Authority-to-Citizen (A2C) Communications' operations document now available!

With the emergence of mobile technologies and the penetration of social media in daily life, new ways on how emergency response organisations (EROs) can communicate with citizens and visitors in case of emergencies and disasters become available.

The existing mass media channels (TV, radio and press) are complemented by social media with its two-way communication. That is, interactive communication with its potential benefits, but also challenges for existing emergency response and command & control processes. Furthermore, citizens’ expectations of receiving alerts and warnings about day-to-day emergencies are increasing and need to be met.

This document intends to provide a basis by discussing media characteristics from the authority-to-citizen perspective (A2C), inform about communication channel and media characteristics with its strengths and weaknesses and provides examples of communication plans from selected EROs.

EENA would like to warmly thank Mrs. Iratxe Gomez (Atos, Co-chair of EENA Operations Committee), and Mr. Helmut Wittmann (IABG, Fit4Sec,  Vice-Chair of EENA Operations Committee) for their valuable contributions to this publication.

To read the document, please click here.

EENA, the European Emergency Number Association, is a Brussels-based NGO set up in 1999 dedicated to promoting high-quality emergency services reached by the number 112 throughout the EU. EENA serves as a discussion platform for emergency services, public authorities, decision makers, researchers, associations and solution providers with a view to improving the emergency response in accordance with citizens' requirements. EENA is also promoting the establishment of an efficient system for alerting citizens about imminent or developing emergencies.

The EENA memberships include more than 1300 emergency services representatives from over 80 countries world-wide, 80 solution providers, 15 international associations/organisations, more than 200 Members of the European Parliament and over 90 researchers.